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Contact:  Jayne Morehouse       440-846-6022
Morehouse Communications, Inc.    jayne@morehousepr.com

Revercel PM Provides All the Benefits of Leading Anti-Aging Products in One Formulation

Newest ingredients signal a new era in treating and preventing signs of aging —Product fact sheet follows

Campbell, CA — Launches September 2004 — Chances are you've tried products that claimed to provide anti-aging benefits, but were disappointed with the peeling, drying and redness or, most importantly, just plain lack of results. But that's all about to change, thanks to Revercel® PM, one of the most significant advancements in anti-aging skin care since the introduction of Retin-A®.

Revercel® PM is a power-packed formulation of peptides and anti-oxidants combined with moisturizers, wrinkle reducers, lighteners, brighteners and skin "plumpers." This revolutionary product moisturizes, while restoring the skin's elasticity and firmness. It reduces the appearance of fine lines and wrinkles, and promotes clarity, radiance and brightness. The skin appears "fuller" and smoother. How does it do all this?

"It begins with new peptide technology," explains Dr. Arlene Noodleman, CEO and president of Revercel® Anti-Aging Skin Care. "Palmitoyl Oligopeptide (Dermaxyl®)is one of the most potent anti-aging  ingredients available today. Daily use of products formulated with Dermaxyl produce results similar to retinoic acid and retinol, and very importantly, does so without the irritation often seen with these products and alpha hydroxy (fruit/glycolic) acid-based formulations."

Next, Revercel® PM combines powerful skin brighteners to produce a brighter, more radiant skin tone. Diacetyl boldine (DAB) (Lumiskin®), naturally derived from the bark of a Chilean tree, is a potent anti-oxidant that further brightens and evens the skin tone.

Another big story is the black tea ferment, Kombuchka®, which decreases the greenish-gray tone that develops as the skin ages. Revercel®'s unique formulation helps restore the skin's healthy, rosy glow.  It also smoothes and "plumps" the skin, reducing the appearance of lines and wrinkles.

"Kombuchka contains a fermented extract of a mushroom found in Eastern Europe and Russia," explains Dr. Noodleman. "People used it to make a tea to help them feel better and live longer. Kombuchka's effect on the skin has now been scientifically studied. We believe it will become recognized as one of the most powerful anti-aging ingredients."

But it doesn't stop there. Revercel® power packs PM with vitamin esters for anti-oxidant protection, including Vitamin E, the ascorbate  form of Vitamin C. This more stable form of Vitamin C is more "bioavailable"  to the skin than the more commonly used ascorbic acid form, and provides maximum anti-oxidant protection.

On the natural side, jojoba esters, apricot kernel oil, sunflower seed oil and shea butter work together to wonderfully moisturize, while palmarosa and the oils of orange, almond, lemon peel, bergamot and vertiver root provide a subtle natural fragrance.

"If you use only one anti-aging product on your skin, my recommendation is that you try Revercel® PM. It is truly a breakthrough in anti-aging skin care - a must-have product for everyone concerned about their skin," says Dr. Noodleman.

Revercel® PM is available online at www.revercel.com and at select Nordstrom stores. Suggested retail is $75.00 for 1.5 ounces.

Developed by Drs. Rick and Arlene Noodleman, the husband and wife team specializing in anti-aging dermatology and preventive medicine, respectively, Revercel® skin care is an artful combination of proven cosmeceutical ingredients, including peptides, retinols, alpha hydroxy acids, botanicals and anti-oxidants combined to produce results-packed products.

Revercel® encompasses a wide range of products custom-formulated to address specific skin care needs. Revercel® programs treat oily, dry, sensitive, acne-prone, blotchy or aging skin. By starting on an anti-aging home care program early —even in your teens and 20s — Revercel® helps beautiful, young-looking skin stay that way.

For more information, visit www.revercel.com or call 1-866-TO-RENEW.

PRODUCT FACT SHEET

REVERCEL® PM
by Revercel®

What It Is:  A breakthrough night cream. A "must-have" product that defines the next generation of age defying skin care. If you only use one anti-aging product, this is the one you need! Formulated with a combination of the newest, fastest acting, most powerful anti-aging ingredients available, PM provides optimally moisturization, while restoring elasticity and firmness.

It reduces the appearance of fine lines and wrinkles and increases the skin's clarity, radiance and brightness. Skin appears "fuller" and smoother. Best of all, those benefits are achieved without the redness or irritation commonly associated with powerful anti-aging products.

Biggest Buzz:  

• Palmitoyl Oligopeptide (Dermaxyl®) is one of the newest and most potent anti-aging peptides. This new technology gives results similar to retinoic acid and retinol without the
  irritation.
• Alpha-arbutin and Octadecenedioic acid brighten the skin, producing a more even skin
  tone.
• Diacetyl boldine (DAB) (Lumiskin®), naturally derived from bark of a Chilean tree, is a potent anti-oxidant and brightens and evens skin tone.
• Saccarinyces/Xylitum Black Tea Ferment (Kombuchka®) decreases the greenish gray tone that appears as you age, restoring a healthy, rosy glow to the skin. Its new technology smoothes the skin and reduces the appearance of lines and wrinkles.
• Jojoba Esters, Apricot Kernel Oil, Sunflower Seed Oil and Shea Butter provide natural moisturizers.
• Tetrahexadecyl Ascorbate (Vitamin C) is a very stable, bioavailable form of Vitamin C, which the skin uses more effectively than the ascorbic acid form to provide
  anti-oxidant protection.
• Tocopherol (Vitamin E) provides additional anti-oxidant protection.
• Orange Oil, Almond Oil, Lemon Peel Oil, Palmarosa, Bergamot Oil and Vertiver Root Oil provide a subtle, yet pleasantly natural fragrance.
• Dermatologist tested and recommended

To Use It:  Before bedtime, massage a dime-size amount over clean face and neck.
   
Costs About:  $75.00 for 1.5 ounces.

Get It:   www.revercel.com, plus at select Nordstrom stores or call 1-866-TO-RENEW.