PRESS RELEASE

Contact:  Jayne Morehouse      440-846-6022
Morehouse Communications, Inc.    jayne@morehousepr.com

Get Glowing for a Cause with New Warming Pumpkin Enzyme Mask

Proceeds Benefit Breast Cancer Research — Product Fact Sheet Follows

Campbell, CA — Launches September 2004 — Smart skin care is non-invasive and non-inflammatory, which makes natural enzymes your best weapon of choice against premature aging, sun spots, clogged pores and dull, uneven skin tones. And now, you can achieve a reversal of skin misfortunes with Revercel®'s gentle Warming Pumpkin Enzyme Mask, while supporting an important woman's cause.

Used as an at-home spa treatment, Revercel®'s Warming Pumpkin Enzyme Mask gently dissolves dry, outer layers of the skin, drawing out impurities, refining your pores and revitalizing your skin instantly. While pumpkin enzymes, purifying mineral clay and vitamin-packed pumpkin peel go to work, deep cleaning and purifying, you'll actually experience your new glow as it happens!

That's because a natural, heat-producing mineral kicks in on application, creating a warm, soothing heat that enhances penetration of the active ingredients. You'll feel warm and wonderfully relaxed but the feel-good factor doesn't stop there. Your spirit will get a boost, too, because in support of October Breast Cancer Awareness Month, a portion of the proceeds from the sale of Revercel®'s Warming Pumpkin Enzyme Mask through the end of 2004 will be donated to breast cancer research.

Unlike typical exfoliating products, Revercel®'s Warming Pumpkin Enzyme Mask leaves skin smooth, even-toned and vibrant without dryness. Infused with jojoba oil, beta carotene and encapsulated Vitamin E, it nourishes and moisturizes your skin, while neutralizing the free radicals that contribute to premature aging. With just one use, you're left with a warm feeling and an incredible glow. Why not rejuvenate your skin and your spirit at the same time?

Revercel®'s Warming Pumpkin Enzyme Mask is available online at www.revercel.com and at select Nordstrom stores. Suggested retail is $40.00 for a 4-ounce tube.

Developed by Drs. Rick and Arlene Noodleman, the husband and wife team specializing in anti-aging dermatology and preventive medicine, respectively, Revercel® skin care is an artful combination of proven cosmeceutical ingredients, including peptides, retinols, alpha hydroxy acids, botanicals and anti-oxidants combined to produce results-packed products. Revercel® encompasses a wide range of products custom-formulated to address specific skin care needs.

Revercel® programs treat oily, dry, sensitive, acne-prone, blotchy or aging skin. By starting on an anti-aging home care program early — even in your teens and 20s — Revercel® helps beautiful, young-looking skin stay that way.

For more information, visit www.revercel.com or call 1-866-TO-RENEW.

PRODUCT FACT SHEET

WARMING PUMPKIN ENZYME MASK
by Revercel®

What It Is:  A surprisingly revitalizing and warm experience! A dramatically deep-cleaning, at-home spa treatment that's packed with active ingredients to nourish the skin and help it to appear fresher, brighter and revitalized.

Biggest Buzz:  Thanks to a natural exothermic reaction, Warming Pumpkin Enzyme Mask actually heats when applied to the skin. Active ingredients penetrate deeply and impurities are easily
removed.

The Story: 

• Kaolin, a mineral clay from the earth, helps purify the skin.

• Zeolite, a mineral from the earth in powder form, produces soothing heat as it absorbs the water from the skin. This gentle, warming action feels wonderful and enhances penetration of  the mask's active ingredients.

• Pumpkin Enzymes help to gently break down the outer layers of the skin, leaving it looking fresher and feeling softer.

• Pumpkin Peel, packed with beta carotene, nourishes and exfoliates the skin's surface to whisk away dead skin cells.

• Tocopheryl Acetate (Vitamin E) neutralizes the free radicals that contribute to premature aging of the skin. In Warming Pumpkin Enzyme Mask, Vitamin E is encapsulated in little orange jojoba "spheres," which are visible in the product. As the mask warms, these "spheres" break on contact and release the Vitamin E, which penetrates deeply and inhibits dryness.

• Try it on your d?collet? and hands, too, to nourish dry skin and enjoy the experience.

• Dermatologist tested and recommended

To Use It: After cleansing, apply a generous amount of Warming Pumpkin Enzyme Mask to your face and neck, carefully avoiding the eye area. A warming sensation will begin immediately.
Gently massage the mask over skin until the heat subsides. Wet hands and repeat massage to reactivate mask, allowing nutrients to further penetrate. After the second warming subsides, rinse thoroughly with warm water to reveal brighter, softer, more radiant skin. Warming Pumpkin Enzyme Mask may be used twice a week.
   
Costs About:  $40.00 for a 4-ounce tube.

Get It: www.revercel.com, plus at select Nordstrom stores or call 1-866-TO-RENEW.