Press Release

Contact:  Jayne Morehouse     440 846-6022
 Morehouse Communications, Inc.    jayne@morehousepr.com

Revercel Anti-Aging Skincare Signals a New Era
in Preventing and Treating Signs of Aging

Campbell, CA — October 1, 2004 — A new era in anti-aging skin care has arrived with the launch of Revercel®, a peptide-rich clinical skin care line.

Revercel® has incorporated the newest peptide technology into its anti-aging skin care systems, blending physician-strength percentages of the most powerful active anti-aging ingredients with anti-oxidant vitamins and natural botanicals in cosmetically elegant formulas. You'll want to use them every day, not only because their aesthetics rival those of the top cosmetics brands, but most importantly because you'll see visible results in the first few weeks, results that will improve with continued use.

Revercel® is scientifically-sound. It was formulated by doctors, who wanted to offer their patients products that would augment the cosmetic dermatology treatments, such as microdermabrasion, Restylane®, ThermaLift and Botox® they performed daily.

How did it all get started?

With the discovery in the mid '80s that alpha hydroxy acids (AHAs) had anti-aging properties, Dr. Rick Noodleman was among the first dermatologists in the United States to embrace the idea by recommending and compounding AHA-based formulations for both his patients and the pharmaceutical industry.

Later, as medical director of Age Defying Dermatology, a cosmetic dermatology medical center located in the heart of California's Silicon Valley, Dr. Noodleman, a board certified cosmetic dermatologist, continued to pioneer new developments.

Along with his wife, Dr. Arlene Noodleman, a specialist in preventive medicine, he studied and tested a wide variety of anti-aging ingredients and formulations. After years of testing, the duo developed Revercel®, a complete clinical skin care line that reverses the effects of aging at the cellular level.

"Revercel® is the result of almost two decades of clinical experience, research and formulation," explains Dr. Rick Noodleman. "The line utilizes proven cosmeceutical ingredients, including peptides, retinols, alpha hydroxy acids, lighteners, brighteners, plumpers, anti-oxidants, and botanicals. These specific ingredients, formulated for superior effectiveness, provide the cornerstone of therapy to improve and maintain lustrous, bright and healthy skin."

What's most newsworthy is the new peptide technology found in new Revercel® PM, which launches in September 2004. Revercel® PM is a power-packed formulation of peptides and anti-oxidants combined with moisturizers, wrinkle reducers, lighteners, brighteners and skin "plumpers." 

The peptide Palmitoyl Oligopeptide (Dermaxyl®) is one of the newest and most potent anti-aging ingredients available today. Dermaxyl produces results similar to retinoids, such as Retin-A®, but importantly, without the irritation seen with these products and alpha hydroxy acid-based formulations."

Next, Revercel® PM combines powerful skin brighteners to produce a brighter, more radiant, even skin tone. Diacetyl boldine (DAB) (Lumiskin®), naturally derived from the bark of a Chilean tree, is a potent anti-oxidant that further brightens and evens skin tone. The third big story is the black tea ferment, Kombuchka®, which decreases the greenish-gray tone that develops as the skin ages, helping restore the skin's rosy glow. The first company to combine this new technology into one cosmetically elegant cream, Revercel® is leading the charge in producing the most effective skin care available today.

Comments Dr. Arlene Noodleman, "The Revercel® Skin Care Rejuvenation Program helps reverse the aging process and protects against further damage. It brightens the skin, so the tone appears more uniform and minimizes the appearance of fine lines and pores. Whether you have oily, dry, sensitive, acne-prone, blotchy or aging skin, your Revercel® skin care advisor will recommend a program that can produce results for you."

At Age Defying Dermatology, the husband-and-wife duo, along with 40 other skin care professionals, provide state-of-the art anti-aging skin care to thousands of patients each year. The cornerstone of their service is the Revercel® philosophy that proper skin care is vital to how a person looks, and ultimately to how he or she feels. With the launch of Revercel® at select Nordstrom stores in August 2003, the Drs. Noodleman's mission is to provide consumers with a results-driven, anti-aging skin care program that is easy to understand and maintain at home.

Developed by Drs. Rick and Arlene Noodleman, the husband and wife team specializing in anti-aging dermatology and preventive medicine, respectively, Revercel® skin care is an artful combination of proven cosmeceutical ingredients, including peptides, retinols, alpha hydroxy acids, botanicals and anti-oxidants combined to produce results-packed products.

Revercel® encompasses a wide range of products custom-formulated to address specific skin care needs. Revercel® programs treat oily, dry, sensitive, acne-prone, blotchy or aging skin.

By starting on an anti-aging home care program early - even in your teens and 20s - Revercel® helps beautiful, young-looking skin stay that way.

For more information, visit www.revercel.com or call 1-866-TO-RENEW.