Press Release

Contact: Jayne Morehouse 440-846-6022
Morehouse Communications, Inc.  jayne@morehousepr.com

Silicon Valley Dermatologist Launches Anti-Aging Skin Care Line

Campbell, CA - July 24, 2003 — Dr. Rick Noodleman, Stanford-trained cosmetic dermatologist and Medical Director of Age Defying Dermatology, announces the July 2003 launch of his Revercel® anti-aging skin care line at Nordstrom-Valley Fair in San Jose, California.

Revercel® is the Bay Area's best-kept secret.  Previously only available to patients at Silicon Valley's Age Defying Dermatology, the line will soon be available to a larger audience. "Due to the overwhelming response we've received from our patients, I want to bring the cornerstone of home skin care to the entire South Bay," said Dr. Noodleman. "We are very excited to be launching our line at Nordstrom-Valley Fair."

Revercel® is the result of more than 15 years of cosmeceutical research. By combining physician-strength concentrations of alpha-hydroxy acids, retinols, botanicals, and antioxidants, Revercel® helps counteract photoaging and repair sun-damaged skin. Revercel's comprehensive Skin Care Rejuvenation Programs help reverse the aging process and protect the skin from further environmental damage. The result is a more radiant, lustrous complexion.

The Revercel line includes: Papaya Cleanser with fruity acids and enzymes for gentle exfoliation; Eye Perfection Cream formulated with vitamin K to decrease dark circles; Vita-C Infusion, a unique powder cream containing L-ascorbic acid to protect the skin from environmental damage and increase the efficacy of sunscreen; Firming Night Cream with collagen, vitamin E, and botanical extracts to promote elasticity and seal in moisture; Intensive Repair Serum with Retinol and co-enzyme Q10 to stimulate collagen production; Eye Perfection Serum with Retinol to repair sun damage around the delicate eye area; and Skin Lightening Lotion with hydroquinone to help fade dark spots.

The line also includes waterproof, oil-free, broad-spectrum sunscreens, alcohol- and soap-free products for sensitive skin, and adult acne treatments with salicylic acid to help clear blemishes.
Nordstrom-Valley Fair will offer a deluxe size sample of Revercel's Papaya Cleanser and Oil-Free Sun Defense SPF 30+ to its customers in July.  Personal appearances by Dr. Noodleman will occur during the summer months. Prices will range from $12 for Gentle Blue Cleanser to $75 for Intensive Repair Serum w/Retinol. In addition, Revercel® will be available for sale through Nordstrom's Beauty Hotline at 1-800-7-BEAUTY, Nordstrom-Valley Fair is located at 2400 Forest Avenue in San Jose, CA (408) 248-2180, extension 1419.

For further information, call toll-free at 1-866-TO-RENEW or go online at www.Revercel.com. 

Revercel® LLC is located at 3803 South Bascom Avenue, Suite 200, Campbell, California, 95008.